"As the recent Toyota and Tiger Woods scandals illustrate, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash-by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense...

Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing...

"In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that conventional marketing...

Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the...

"Once upon a time, Christmas was Kayla Green's favorite time of year. Now all the workaholic wants for Christmas is for it to be over-- as fast as possible! So when duty calls her to snowy Vermont to close a deal with a new client, Kayla is grateful for an excuse to avoid the holidays for another year. Jackson O'Neil left a thriving business behind to return home and salvage his family's resort-- it's in his blood, and he can't let it fail. Now that...

As a bonus, you will access a file to download via a QR code to access ONE MILLION LEADS including emails and phone numbers. "From Zero to Growth: A Comprehensive Guide for Entrepreneurs" is a must-read for anyone looking to start and grow a successful business. This book is designed to provide entrepreneurs with the necessary tools, strategies, and insights to take their business from zero to growth. This book is essentially for first-time entrepreneurs...

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk-one of Bloomberg Businessweek's "20 People Every Entrepreneur Should Follow"-looks beyond a numbers-based...

At last, here's THE audio book that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the internet. Six Pixels of Separation is the first...

Please note: This is a companion version & not the original book. Book Preview: #1 I wanted to travel by train from London to Tokyo. I found passengers who were willing to travel with me. Duffill was one of them. He was old and his clothes were far too big for him, but he had many oddly shaped parcels wrapped in string and brown paper. #2 The train was speeding through Clapham. I had left England behind. The sky was old. Schoolboys in dark blue...