Establish a successful online business and grow your customer base

Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you stretch your marketing muscles to boost your brand's visibility, from the

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Christmas is more than just a celebration for Lauren Montgomery. For generations, it's been her family's livelihood. Their Christmas shop, Razzle Dazzle Decor, has seen seasonal fads come and go, but there's one trend they can't escape. Online superstores are swallowing their sales, and this Christmas season will need to be their best ever if the store is to stay in business. To help keep the shop afloat, Lauren also has a sideline, writing biographies...

For Quinn Collins, buying the flower shop in downtown Harbor Pointe fulfills a childhood dream, but also gives her the chance to stick it to her mom, who owned the store before skipping town twenty years ago and never looking back. Completing much-needed renovations, however, while also competing for a prestigious flower competition with her mother as the head judge, soon has Quinn in over her head. Not that she'd ever ask for help.Luckily, she may...

"For decades, three generations of women of Old Depot Grocery have been keeping secrets from each other. When Sarah returns home with hopes of running the store, the long-buried past will be brought into the light and threaten not only to destroy the family business but sever the family ties"-- Provided by publisher.

"The probability of failure in corporate innovation outside of a firm's core business is staggeringly high. Yet, the vast majority of existing books about innovation focus on startups and their entrepreneurs, methodologies, and ecosystems. Few, if any, focus on corporate innovation, those leaders who champion it, and how to maximize their chances of success. Corporate Explorer fills this gap. In January 2021 alone, there were over 10,000 Google searches...

"When Edward Baldwine is arrested for his father's murder, life for the Baldwine family is thrown into disarray. Tensions at Easterly, the family estate, are already high--the family's bourbon business is hanging on by a thread and Miss Aurora, head of Easterly's kitchen and surrogate mother of the Baldwine children, is in the ICU. Lane Baldwine, the younger and more successful of the Baldwine siblings, has taken control of the Bradford Bourbon Company...

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear,...

"Two polar opposites will find out if one night together is enough to get each other out of their systems in the final book in the beloved Lovelight Farms series, publishing as a Berkley original. Nova Porter isn't looking for love, and she certainly has no explanation for her attraction to buttoned-up, three-piece-suit-wearing, investment banker Charlie Milford. Maybe it's his charm? Or maybe it's his determination to help her fledging business anyway...

With computer, fax machines, and other technologies becoming commonplace, more and more people are running businesses from their homes and making a good living in the process. "Money" has been tracking the trend, and, in this new guide, two of the magazine's writers explain how to turn a hobby into a business, find money to start, create a winning business plan, manage cash flow, write great press releases, find low-cost health insurance and safeguard...

"Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potential of companies. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is impacting all businesses, and as investor capital, top talent, and market buzz continue to shift toward network organizations, the...