Airbus vs. Boeing: Strategy Wars, Tactical Dogfights, High-G Maneuvers and the Photo Finishes
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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(
    [year] => 2022
    [artist] => Rajat Narang
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/dra_9798215300497_270.jpeg
    [titleId] => 15522205
    [isbn] => 9798215300497
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Airbus vs. Boeing: Strategy Wars, Tactical Dogfights, High-G Maneuvers and the Photo Finishes
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    [pages] => 358
    [children] => 
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                    [name] => Rajat Narang
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    [genres] => Array
        (
            [0] => Aeronautics & Astronautics
            [1] => Aviation
            [2] => Commercial
            [3] => Technology & Engineering
            [4] => Transportation
        )

    [price] => 0.85
    [id] => 15522205
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    [kind] => EBOOK
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    [synopsis] => A tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals & aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy & equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Product & business strategy have been the core pivots & anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights & practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top. If you love aviation and/or are smitten by strategy then this is the passenger seat for you to grab... Hop in!
    [url] => https://www.hoopladigital.com/title/15522205
    [pa] => 
    [publisher] => Rajat Narang
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