Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
(eAudiobook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Published
Ascent Audio, 2020.
Physical Description
12h 4m 0s
Format
eAudiobook
Language
English
ISBN
9781663708465
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Adam Morgan., Adam Morgan|AUTHOR., & A. T. Chandler|READER. (2020). Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders . Ascent Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Adam Morgan, Adam Morgan|AUTHOR and A. T. Chandler|READER. 2020. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. Ascent Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Adam Morgan, Adam Morgan|AUTHOR and A. T. Chandler|READER. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Ascent Audio, 2020.
MLA Citation, 9th Edition (style guide)Adam Morgan, Adam Morgan|AUTHOR, and A. T. Chandler|READER. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Ascent Audio, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
| Grouped Work ID | 0ff7000d-aa57-0b29-4886-b4f4f6d3f0b5-eng |
|---|---|
| Full title | eating the big fish how challenger brands can compete against brand leaders |
| Author | morgan adam |
| Grouping Category | book |
| Last Update | 2024-08-31 20:04:00PM |
| Last Indexed | 2024-10-05 02:52:40AM |
Book Cover Information
| Image Source | hoopla |
|---|---|
| First Loaded | Aug 6, 2023 |
| Last Used | Aug 6, 2023 |
Hoopla Extract Information
stdClass Object
(
[year] => 2020
[artist] => Adam Morgan
[fiction] =>
[coverImageUrl] => https://cover.hoopladigital.com/gil_9781663708465_270.jpeg
[titleId] => 13677363
[isbn] => 9781663708465
[abridged] =>
[language] => ENGLISH
[profanity] =>
[title] => Eating the Big Fish
[demo] =>
[segments] => Array
(
)
[duration] => 12h 4m 0s
[children] =>
[artists] => Array
(
[0] => stdClass Object
(
[name] => Adam Morgan
[artistFormal] => Morgan, Adam
[relationship] => AUTHOR
)
[1] => stdClass Object
(
[name] => A. T. Chandler
[artistFormal] => Chandler, A. T.
[relationship] => READER
)
)
[genres] => Array
(
[0] => Business
)
[price] => 2.89
[id] => 13677363
[edited] =>
[kind] => AUDIOBOOK
[active] => 1
[upc] =>
[synopsis] => Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
[url] => https://www.hoopladigital.com/title/13677363
[pa] =>
[subtitle] => How Challenger Brands Can Compete Against Brand Leaders
[publisher] => Ascent Audio
[purchaseModel] => INSTANT
)