The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2020
    [artist] => Brad Flowers
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781613084236_270.jpeg
    [titleId] => 13656679
    [isbn] => 9781613084236
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Naming Book
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 164
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Brad Flowers
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Advertising & Promotion
            [1] => Business & Economics
            [2] => Entrepreneurship
            [3] => Small Business
            [4] => Strategic Planning
        )

    [price] => 0.99
    [id] => 13656679
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => NAME YOUR BUSINESS.

TELL YOUR STORY.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:
• Set clear goals for your name and brand before you start
• Craft a brainstorming list based on your business mission
• Build a brand unique to you by creating your own word
• Find the balance between "cool" and clear
• Narrow down your list of names with five easy tests
    [url] => https://www.hoopladigital.com/title/13656679
    [pa] => 
    [subtitle] => 5 Steps to Creating Brand and Product Names that Sell
    [publisher] => Entrepreneur Press
    [purchaseModel] => INSTANT
)