The small BIG: small changes that spark big influence
(eBook)

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Published
Grand Central Publishing, 2014.
Format
eBook
Language
English
ISBN
9781455584239

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APA Citation, 7th Edition (style guide)

Steve J. Martin., Steve J. Martin|AUTHOR., Noah J. Goldstein|AUTHOR., & Robert B. Cialdini|AUTHOR. (2014). The small BIG: small changes that spark big influence . Grand Central Publishing.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Steve J. Martin et al.. 2014. The Small BIG: Small Changes That Spark Big Influence. Grand Central Publishing.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Steve J. Martin et al.. The Small BIG: Small Changes That Spark Big Influence Grand Central Publishing, 2014.

MLA Citation, 9th Edition (style guide)

Steve J. Martin, Steve J. Martin|AUTHOR, Noah J. Goldstein|AUTHOR, and Robert B. Cialdini|AUTHOR. The Small BIG: Small Changes That Spark Big Influence Grand Central Publishing, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID9fa0fd97-cb12-74f3-2f2d-24e842cf207e-eng
Full titlesmall big small changes that spark big influence
Authormartin steve j
Grouping Categorybook
Last Update2023-08-04 20:01:05PM
Last Indexed2024-03-27 03:59:57AM

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First LoadedJul 20, 2023
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    [synopsis] => At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.
In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.
Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
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