Why Should I Choose You (in Seven Words Or Less)?
(eBook)

Grouping Information

Hoopla Extract Information

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    [year] => 2015
    [artist] => Ian Chamandy
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    [titleId] => 12511947
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    [language] => ENGLISH
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    [title] => Why Should I Choose You (in Seven Words Or Less)?
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    [pages] => 272
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                    [name] => Ian Chamandy
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            [1] => Strategic Planning
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    [synopsis] => How to answer the single most important question in business and life

Why should I choose you? That's the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it's subliminal. But the fact is that every product, service or decision is a choice. And often it's a choice we make within seconds. 
 
Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less. 
 
Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals. 
 
Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will:
give you confidence you never had before to lead into a bold new future
make your employees more innovative and creative
reveal revenue streams you never knew existed
give your employees a newfound sense of purpose that motivates them to contribute at a higher level
and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy.
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    [publisher] => HarperCollins Canada
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