Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
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Pepper Miller., Pepper Miller|AUTHOR., & Allyson Johnson|READER. (2018). Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand . Tantor Media, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Pepper Miller, Pepper Miller|AUTHOR and Allyson Johnson|READER. 2018. Black STILL Matters in Marketing: Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand. Tantor Media, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Pepper Miller, Pepper Miller|AUTHOR and Allyson Johnson|READER. Black STILL Matters in Marketing: Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand Tantor Media, Inc, 2018.
MLA Citation, 9th Edition (style guide)Pepper Miller, Pepper Miller|AUTHOR, and Allyson Johnson|READER. Black STILL Matters in Marketing: Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand Tantor Media, Inc., 2018.
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| Grouped Work ID | b6140b8a-a25a-3ffc-f53d-4e644d42865b-eng |
|---|---|
| Full title | black still matters in marketing why increasing your cultural iq about black america is critical to your business and your brand |
| Author | miller pepper |
| Grouping Category | book |
| Last Update | 2023-01-14 19:04:54PM |
| Last Indexed | 2024-04-17 04:27:34AM |
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[synopsis] => Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
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