Ultimate Guide To Pay-Per-Click Advertising
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Published
Entrepreneur Press, 2014.
Format
eBook
Language
English
ISBN
9781613082720
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Richard Stokes., & Richard Stokes|AUTHOR. (2014). Ultimate Guide To Pay-Per-Click Advertising . Entrepreneur Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Richard Stokes and Richard Stokes|AUTHOR. 2014. Ultimate Guide To Pay-Per-Click Advertising. Entrepreneur Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Richard Stokes and Richard Stokes|AUTHOR. Ultimate Guide To Pay-Per-Click Advertising Entrepreneur Press, 2014.
MLA Citation, 9th Edition (style guide)Richard Stokes, and Richard Stokes|AUTHOR. Ultimate Guide To Pay-Per-Click Advertising Entrepreneur Press, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | 4f671694-419c-ffe9-3072-3f10a8569ffd-eng |
---|---|
Full title | ultimate guide to pay per click advertising |
Author | stokes richard |
Grouping Category | book |
Last Update | 2022-10-18 21:45:36PM |
Last Indexed | 2024-04-17 03:03:40AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jul 21, 2023 |
Last Used | Aug 6, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2014 [artist] => Richard Stokes [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781613082720_270.jpeg [titleId] => 11785306 [isbn] => 9781613082720 [abridged] => [language] => ENGLISH [profanity] => [title] => Ultimate Guide To Pay-Per-Click Advertising [demo] => [segments] => Array ( ) [pages] => 292 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Richard Stokes [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Digital Marketing [2] => E-commerce ) [price] => 0.99 [id] => 11785306 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Millions compete for exposure on Google, Yahoo! , and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, "Search Extensions" have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience. With insider insight from Stokes and using proven strategies from today's search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts. [url] => https://www.hoopladigital.com/title/11785306 [pa] => [series] => Ultimate (Entrepreneur Press) [publisher] => Entrepreneur Press [purchaseModel] => INSTANT )