Chasing Cool: Standing Out in Today's Cluttered Marketplace
(eAudiobook)

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Published
Tantor Media, Inc., 2007.
Physical Description
5h 0m 0s
Format
eAudiobook
Language
English
ISBN
9781400124244

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Citations

APA Citation, 7th Edition (style guide)

Noah Kerner., Noah Kerner|AUTHOR., Gene Pressman|AUTHOR., & Johnny Heller|READER. (2007). Chasing Cool: Standing Out in Today's Cluttered Marketplace . Tantor Media, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Noah Kerner et al.. 2007. Chasing Cool: Standing Out in Today's Cluttered Marketplace. Tantor Media, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Noah Kerner et al.. Chasing Cool: Standing Out in Today's Cluttered Marketplace Tantor Media, Inc, 2007.

MLA Citation, 9th Edition (style guide)

Noah Kerner, Noah Kerner|AUTHOR, Gene Pressman|AUTHOR, and Johnny Heller|READER. Chasing Cool: Standing Out in Today's Cluttered Marketplace Tantor Media, Inc., 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDb2f978ab-481d-d423-cf3e-387e81c2f532-eng
Full titlechasing cool standing out in todays cluttered marketplace
Authorkerner noah
Grouping Categorybook
Last Update2023-01-14 19:04:54PM
Last Indexed2024-03-27 04:13:11AM

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    [synopsis] => The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
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