Malcolm Gladwell

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog...

Malcolm explains how to calibrate your tone for your readership using examples from his book David and Goliath and his own public speaking Q&As.

Malcolm likes an imperfect argument-the perfect argument is too obvious. Learn how Malcolm builds an open-ended puzzle into his story, "The Ketchup Conundrum."

Learn Malcolm's advice for aspiring writers, including how to launch and maintain your career as a professional writer.

Data is a big part of Malcolm's stories. Learn three ways Malcolm helps readers digest data and engage with complex ideas in his writing.

What makes a story worth pursuing? Malcolm talks through his criteria for spotting a unique story and the first steps of story development.

Malcolm breaks down two pieces of his own writing-one written for Tthe New Yorker and one for a medical journal-to illustrate how he brings a new character to life.

Learn how Malcolm grows the idea of a story, and how he tests new ideas with family and friends.

Using his essay "Something Borrowed" as an example, Malcolm demonstrates how to use language and emotion to build a powerful narrative.

Malcolm believes that when you reveal a story is just as important as what that story is. He explains this idea with an in-depth look at one of his favorite characters, late-night television pitchman Ron Popeil.