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(0)Barry Libert
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English
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Description
"Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potential of companies. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is impacting all businesses, and as investor capital, top talent, and market buzz continue to shift toward network organizations, the...
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Description
Con un estilo más que atractivo, la utilización de técnicas sociales basadas en Internet y su mensaje esencial de "cambio", Barack Obama ha demostrado que los empresarios y ejecutivos tienen mucho que aprender de su saber hacer político. Ahora, tras el triunfo de su campaña electoral, es el momento de recordar los obstáculos iniciales que como candidato padeció, todos ellos con signos que los hacían parecer insalvables: un nombre de resonancias...
Author
Language
English
Description
Social Nation describes how businesses can engage customers, employees, suppliers, and shareholders in a mutually beneficial alliance by creating a well-designed and managed portfolio of social media initiatives. This portfolio can deliver dramatic results, spurring innovation, improving product design, raising employee productivity, lifting retention rates for all stakeholders, and boosting sales and profitability. Aside from rewards, there are risks...